As the lead creative for Jack Morton exhibits for 6+ years, I helped imagine the creative solutions for activities, booth design, and customer engagement touchpoints for a wide swath of clients including the eBay Motors booth for SEMA, shown here.
Other clients included:
- Bank of America
- Biosense-Webster
- Vistakon
- ADT
- General Motors
- Sprint
- Exxon-Mobil
- Dow Chemical
In addition to these clients, I was tapped to create engagement activities for many other clients -- even though we weren't building the physical properties.
Teamed several brands to create activations at different events P&G was attending to create engaging activities that activated the brands and allowed the potential consumers the ability to find out more about various products such as Folgers, Thermacare, Prilosec and more.
For the Red Hat Society, we used a charm bracelet with various charms to represent the brands and the women would get rewarded with the various charms after engaging with our brand specialists.
For AARP Convention, we used a map with stickers to get them to talk to the various brands and then play a game to win a prize or take a green screen photo.
The Clear wireless brand wanted to showcase their network so we built a clear truck that drove the streets of Las Vegas and we let attendees play video games inside the booth with the person in the truck to show the speed and capability of the network.
Senior executives did interviews from our experience and the outdoor roving games truck made Clear visible both inside CES and on the streets of Vegas.
This company made water-based catheters and need to "make a name" at the Heart Rhythm Society. I used the inspiration of water and the designers took it from there creating this two-level experience that was the hit of the show. The upstairs was a VIP experience for upcoming technology and could only be accessed by appointment and after signing a waiver. By making this an exclusive experience, people lined up to get into the booth.
We also used the theme of water to build an interactive digital "pool" using touchscreens laid flat to create an interactive way to gather product communications and provide contact information.
Bank of America wanted to entice realtors to their experience at the National Realtor's Association annual conference. We created a game where they could show off their knowledge of markets and home sales by having two contestants guess the retail sales amounts of homes across the country. Using an emcee to host the game, Realtors lined up to play the game and BOA gathered contact information from everyone who wanted to play. This game has been used multiple years by BOA and is now a hallmark of their experience.