As head of a burgeoning Agency that grew from 30 to 100 in my 3.5 years, I had to help brand the Agency and create the go-to-market strategy for presenting ourselves. One way I can show this off is to explain by use of images from the website i helped create. Let me be clear. I was not a focal point for the visual representation — my job was to create the taglines, the supporting facts and the key elements that demonstrated our worth.
Here are three elements beginning with the overall Agency tagline. This was important as defining our product was extremely difficult as we crossed into so many different Digital tools, products and experiences.
Here is how one of our dozens of portfolio pages were represented — to see all of the visually-moving images and my descriptions, visit 24G.com.
I was also responsible for branding many of our offerings. Here is how we divided the two sides of the Experiential offerings into the process tools (Track360 which was an existing platform name when I joined) and Thread360, its counterpart for Live experiences. I also branded many of our offerings in our proposals, including our digital gaming platform called CrowdPlay.
And I helped do the internal branding for our Agency, including hiring promotions and empowering our staff with the moniker of Digital Alchemists.
