Sturgis, Daytona Bike Week, State Fairs. Our mobile tour went wear leather and chaps were the coat of arms. Through interactive videos, historical footage and more, we made Allstate relevant to bikers around the country.
Rare motorcycle accessories and photos helped add authenticity to Allstate’s footprint and increased WOM.
A partner wanted to showcase Accident Forgiveness by bringing in a crashed vehicle. We suggested a bumper car setup and brought this to life at the North American International Auto Show. While kids bumped in cars, parents were exposed to Allstate messaging and lead generation.
Before digital that could do this effectively, we used storyboards for fans to choose which adventure and which type of transportation (that Allstate insures) could take them there. ATV’s, RV’s, Boats, etc. Our story let them choose their adventure like the iconic books of the 80s.
When we introduced this experience to The Final Four in 2009, some of the Final Four players were knocking down stanchions to get the opportunity to shoot baskets at our Mayhem goalposts. Because they moved. They rotated. They went up and down.
Fans needed to provide a lead in order to play.
Highlighting the 75th anniversary of Allstate with its iconic Field Goal nets and their partnership with the SEC, we toured an experience around the country to college football fans. It included a mural timeline that weaved rare photos of players, football highlights and the history of Allstate over those 75 years, with interactives such as a field goal try and face-painting stations.
A second experience built around a football-themed Plinko game.
Visual of timeline and video of some of the craziest College football plays ever.