marshall bice

For two years I created the messaging and visual highlights that promoted eBay Motors to their key automotive selling community. It was my job to help visualize in VERY quick snippets the incredible volume of sales that are done on eBay Motors for attendees at large automotive events such as NADA in Las Vegas.

The first year it was built around a visual conveyor that was a physical fixture in the booth showing the perpetual motion of the sales continuously happening. Backed by ads, inserts that used the tagline, “Say Hello to … Wave goodbye to …” to highlight task savings and time wasters sellers could achieve by using eBay Motors.

The messages were used in locations throughout Vegas to highlight time signatures that could be relatable to the volume of sales done for motorcycles, cars, engines, accessories, etc. through eBay Motors.

The result were program inserts, Tram ads, banners, escalator signs, floor graphics and more — all highlighting impressive sales accomplishments related to specific time tasks.

- How much time they take in the shower in the morning

- The time it takes to take a cab from McCarron airport

- How long they wait for their morning Starbucks

- How many vehicles sold while they slept

Here are a few examples from that campaign.

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The conveyor analogy was both eye-catching and experiential. And we used it to convey the volume messaging of the eBay sales facts.

Was also created to showcase some specific promotional vehicles.