For launch of videogame Rock Band, we partnered with the Motley Cruë Cruëfest tour. People were able to get up on stage before the final act and play one song to a curious but vociferous crowd.
I helped write and sell this program which won Jack Morton a Technical Emmy Award as it was used as a VIP experience and support studio for NASCAR during races.
Supervised the proposal, the pitch, and supported our creative team on this Tour Bus concept to accompany Lady Gaga on her tour to promote acceptance and encouragement for kids.
Helped create the experience and proposal for this event at Gospelfest because, who do you really want to help create an experience around teaching African-American women about their hair choices and options, yeah, that’s right, Me. :)
Created a tour vehicle that Exxon Mobil used at both indoor and outdoor events to promote Mobil 1 and other key petroleum products.
Created a mobile experience for Sprint that included 3 locations with the final being a small mobile studio where fans could upload a “call of the week” based on one of three plays from the previous week and share it.
This was before social media platforms but sill garnered 7x sharing exposure vs. the live attendance.
This mobile experience included a clear truck that drove around Las Vegas during CES as well as a broadcast gaming experience into the booth. so people could game against a guy driving around Vegas to show the power of the network.