For more than 10 years, I created, scripted and helped craft a plethora of consumer experiences for, mostly, General Motors.
Some examples are shown here. but the list of experiences includes:
- Live Motion Capture-to-Video presentation: shown here
- 4D presentation: 3D film with glasses matched to environmental flourishes such as misting the crowd, shining heat lamp, etc. when a specific action in the film was shown
- IMAX films shown in our "Vision Domes" -- mini planetarium-style films shown with a parabolic lens and projected 160 degrees
- Live presentations of product introductions
- Printed timelines, historical data, technical information explained in simple terms
- Simulations or live demonstrations of technology including active demonstration of a 4-post durability test, dynamometer simulation of a corvette engine, etc.
First and, to my knowledge, only live-to-video motion capture presentation. Conducted with live actors using motion capture suits tied to video and animations.
Included 5 product reveals including the GM Sequel.
This experience was a 4-minute show and demonstrated GM's latest hybrid and fuel-cell technology in a compelling and award-winning presentation.
The suit had to be calibrated between every show to ensure proper registration.
This image shows the audience while watching our live 3D movie that showed the variety of General Motors durability testing -- at their proving grounds, using a 4-post test and more.
The audience were given stereoscopic glasses and we enhanced the experience by syncing attributes in the film with environmental features for the crowd. For example, as a truck the a pothole filled with water, the water would splash the screen and we would use misters to simulate the effect of water hitting the audience.
This was one of the most rewarding experiences I ever conducted. When the audience felt the water hit them, they routinely started to smile and laugh. To generate happiness and emotion is crucial to a successful experience.
The engine dynamometer is a laboratory tool that regulates and measures an engine to test its durability under harsh conditions to ensure it will held up to real world demands.
Unfortunately, you can't use an actual dynamometer in a show environment because it requires gasoline and that's strictly forbidden in a public setting. So we reverse engineered it by having the an electric motor inside the dynamometer run the engine. Simulated gauges and lighting effects including turning parts red under extremes helped bring the simulation to life.
Other than General Motors, I've created experiences for Exxon-Mobil, eBay Motors, and others including this experience for Allstate.
The original idea came from a sister agency that requested a bumper car track at the Chicago Autoshow to introduce Allstate's "Accident Forgiveness" policy.
We created the experience and the surrounding visuals to bring it to life and the experience generated lines of, mostly, kids with Allstate reps engaging their parents .